Cost vs Quality matrix
A cost vs quality matrix, sometimes called a price-quality map, makes it easy to compare products, vendors or plans. Put each option where it belongs and the best value is easy to see.
Use this templateFree. Opens with the labels filled in and no items. No sign-up needed.
QualityHigh quality
Low cost
Best valuePremiumBudgetOverpriced
CostHigh cost
Low quality
- Delivery only
- Walking distance
The four quadrants
- Best value
- High quality, low cost. The best value; start here.
- Premium
- High quality, high cost. Worth it when quality matters most.
- Budget
- Low quality, low cost. Fine when the budget is what counts.
- Overpriced
- Low quality, high cost. Overpriced; usually the ones to avoid.
How to use it
Add every option you’re considering.
Place each by what you’d really pay and how good it is for you.
Compare the best-value corner with the premium options before you decide.